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A Gaucha's Journey from Rio Grande do Sul to the World: Exploring culinary experiences and enologia, this journey reflects the rich lifestyle inspiration rooted in Brazil's wine culture and highlights the evolving wine industry.
Waleska Schumacher - Between Wine & Thoughts
Welcome to my Space!
Hello,
I am Waleska Schumacher, a wine consultant and public relations specialist dedicated to the wine industry and its rich wine culture.
My relationship with wine began early, shaped by my father’s work in enologia and strengthened through more than thirty years of experience across South America and Europe. These experiences have crafted a vision rooted in origin, identity, and the cultural significance of wine.
My professional journey took shape in the Vale dos Vinhedos, where I worked closely with the wineries defining the region. In 1999, I coordinated a study trip with winery owners to Napa Valley, an experience that broadened our understanding of wine tourism in Brazil and contributed to the valley's transformation. Shortly after, I established Tuttovino, Brazil's first company dedicated exclusively to wine accessories, reflecting the country's growing appreciation for culinary experiences and wine culture.
A new chapter opened in Venezuela when I founded Maison Blanche with my business partner. This venture, built from the ground up, positioned the Argentine wine industry within the country and played a vital role in expanding Argentine exports. During this period, I became one of the first professionals to introduce Malbec outside of Argentina, witnessing its rise and influence on consumer taste. This phase also included creating a local wine school and offering numerous professional trainings and wine courses, many of which I taught personally—a commitment I continue internationally.
My experiences are backed by a Bachelor's in Public Relations from UCS, a Master Specialization from FGV, WSET Level 3, and coaching certification through an accredited program of the International Coaching Federation. Over the years, I have also served as Honorary Consul of Brazil for the Dutch Antilles and taught at the Universidad Católica Andrés Bello, roles that have deepened my understanding of diplomacy, education, and cultural exchange.
A solid background in wine tourism, public relations, and diplomatic public relations, all focused distinctly on the wine sector, reinforces the perspective and depth I bring to my work.
Today, through Grapes and Peppers, the company I founded to connect wineries and brands to international markets, I support producers in shaping their identity, understanding markets, and communicating with clarity. Bringing people together is my greatest strength. A life dedicated to public relations across cultures allows me to create meaningful and lasting connections that open real opportunities around the world.
I believe that when a story honors its origin, it gains the power to travel. My work is to help these stories cross borders with truth, elegance, and a sense of place, reflecting a lifestyle inspiration rooted in wine culture.